The motives of visitors attending UK music festivals
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Thank you for agreeing to participate in this survey, I am a BA (Hons) Banking and Finance undergraduate at the University of the West of England and the results of this survey will be used for the purpose of my dissertation.


 
Are you male or female?


 
How old are you?


 
What is your occupation?


 
How important are the following factors when considering attending a UK music festival?

 
The genres of music the festival has to offer


 
The specific artists that are playing


 
Ticket price


 
Festival design/artistry


 
To experience social activity


 
Festival capacity/size


 
Whether your friends are attending or not


 
To try something you wouldn't usually do at home


 
Location


 
Knowing what to expect from the festival


 
Having a chance to dress up and express yourself


 
Festival brand reputation


 
To escape everyday stress


 
Expected weather


 
Additional entertainment (e.g cinemas, comedians, fun activities etc.)


 
Facilities (e.g toilets, food vendors, bars)


 
Stories told by peers about previous years


 
Advertisement through social media


 
Time of year


 
Record labels involved


 
Stage runners (who creates each individual stage)


 
Cost/time of travel to and from the festival


 
The time the music ends each night


 
Your own past experiences (if you have attended the same festival in previous years)


 
Would you/have you purchased a ticket before the line-up had been announced?

     
 
How many festivals did you attend last year?

 
If all tickets were free how many festivals would you of liked to attend last year?

 
Do you search for festivals to attend or wait to hear about them through friends, social media or flyers etc.?


 
Do you discuss going to the event with friends prior to actually purchasing the ticket?

     
 
Have you ever bought a ticket whilst having very little knowledge of the festival?

     
 
Have any of the following prevented you from attending a festival?


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